Must-Know Branding Terms for Business Owners

Whether you have a game changing idea for a business or you recently started your own operation you are probably wondering how to get the word out? How can you convert all of those potential customers into loyalists and advocates for your business? There’s a whole lotta jargon out there: advertising, branding, media, online presence, KPIs, asset, design – the list goes on and on. Don’t sweat it, we are here to help!

Here are the top ten branding terms broken down into easy to understand explanations so you can stop worrying and start getting your business off the ground:

The Logo

logo is the “bread and butter” of Tailor Brands and the very core of your business. A logo is a design element that incorporates a recognizable symbol or word which helps represent a brand. Logos are made up of text and/or images and allow consumers to quickly discern the personality and nature of your business. A good logo is memorable, easy for the consumer to understand, unique and provides a clue into what your brand is all about. Thousands of business owners have used our logo maker to create beautiful and memorable logo’s that stand get their businesses noticed.

Brand Logo by Tailor Brands

Brand Identity

It is a common misconception that a company’s brand is just its logo. Although a logo is extremely important, each business has a brand identity which helps represent the company to the rest of the word… Continue reading on the original site

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